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Privacy Policy

Effective Date: March 17, 2026

Montra Interactive Inc., doing business as Voises (“Voises,” “we,” “us,” or “our”) operates the Voises application (the “App”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our App.

Capitalized terms used but not defined in this Privacy Policy have the meanings given to them in our Terms of Service (e.g., User Content, Generated Content, Personalization Memory, Credits).

1. Information We Collect

1.1 Information You Provide (Required for Service Delivery)

You are required to create an account to use Voises. The following information is necessary for us to provide the App’s core functionality. If you choose not to provide required information, we may not be able to provide you with the service or certain features:

  • Account Information: Name, email address, and authentication credentials when you create an account.
  • Ratings and Feedback: Session ratings, content feedback, preference selections, and any other evaluative input you provide within the App.
  • Preferences: Your preferred session styles, guide voice selections, session lengths, focus areas, and personalization settings.
  • Subscription Information: Subscription plan type, billing period, and Credit purchase history. Payment card information is processed and stored exclusively by the Apple App Store; we do not directly collect or store your payment card details.

You may also be required to input text into the App via open text fields, including responses to prompts, daily check-ins, free-form entries, journal-style reflections, and any other written input. To the extent this text includes personal information, it may be processed as described in this Privacy Policy. You should not include sensitive or confidential personal information in open text fields.

We may collect other information from you with your consent or as otherwise permitted or required by Applicable Law.

1.2 Information Collected Automatically

When you use the App, we automatically collect certain technical and usage information:

  • Device Information: Device type, operating system, unique device identifiers, and mobile network information.
  • Usage Data: App usage patterns, session frequency and duration, feature interactions, and engagement metrics.
  • Analytics Data: Crash reports, performance data, and diagnostic information collected through Firebase Analytics.
  • Attribution Data: Information about how you discovered and installed the App, collected through Meta (Facebook) and TikTok advertising SDKs for ad attribution and campaign measurement purposes.

1.3 AI-Generated Data

To provide personalized guided audio sessions, the App processes your User Content through AI models to generate customized content. Both the inputs sent to AI models and the AI-generated outputs (including session scripts and spoken content) are stored as part of your Personalization Memory. This processing also creates derived data such as personalization parameters and content generation logs.

If you include personal information in your check-in responses, text inputs, or other User Content, that information may be transmitted to our AI providers and may be reflected or reproduced in your Generated Content (e.g., your guided audio session may reference details you shared). Avoid providing sensitive information, confidential information, or other information you are not comfortable having processed by AI systems and stored as part of your Personalization Memory.

2. How We Use Your Information

2.1 Required Processing (Necessary for Service Delivery)

We may use your information for the following purposes, which are necessary to deliver the App’s service to you:

  • Generating Sessions: Processing your User Content through AI models to create personalized guided audio sessions.
  • Personalization: Storing and recalling your check-in history, session data, ratings, preferences, and patterns as part of your Personalization Memory to deliver relevant and personalized experiences.
  • Service Delivery: Managing your account, processing Subscriptions and Credits, and delivering the App’s core features.
  • Communications: Sending you service-related notifications and account updates.
  • Safety and Security: Detecting and preventing fraud, abuse, and security incidents.
  • Legal Compliance: Complying with applicable laws, regulations, and legal processes as permitted by Applicable Law.

2.2 Improvement and Analytics Processing

The following uses help us improve the App and measure the effectiveness of our efforts. Where required by Applicable Law, these uses are based on your consent or our legitimate interests:

  • Service Improvement: Analyzing usage patterns, identifying issues, and improving the App’s features and content quality using aggregated and/or de-identified data.
  • Analytics: Understanding how users interact with the App and measuring the effectiveness of features through Firebase Analytics.
  • Advertising Attribution: Measuring the effectiveness of our advertising campaigns and understanding how users discover the App through Meta and TikTok attribution SDKs.
  • Promotional Communications: Where you have opted in and as otherwise permitted by Applicable Law, sending you marketing and promotional communications. You may opt out at any time.

3. Third-Party Service Providers

We use the following third-party services to operate the App. Where required by Applicable Law, prior to disclosing your personal information to our providers, we put appropriate contractual safeguards in place that require our providers to handle your data in accordance with this Privacy Policy and Applicable Law.

3.1 AI and Content Generation

  • Anthropic (Claude API): We transmit User Content (including check-in data, emotional state, wellness goals, and session preferences) to Anthropic’s API to generate personalized audio session scripts. Anthropic processes this data in accordance with their API data usage policies. You can learn more about Anthropic’s privacy practices here (opens in new tab).
  • Deepgram (Speech to Text): When you use the voice note input feature, your audio is transmitted to Deepgram’s API for real time transcription into text. Deepgram processes this audio solely to return a text transcript and does not store recordings long term. You can learn more about Deepgram’s privacy practices here (opens in new tab).

3.2 Voice Synthesis

  • ElevenLabs: We transmit Generated Content (session scripts) to ElevenLabs’ API for conversion into spoken audio using synthetic voices. You can learn more about ElevenLabs’ privacy practices here (opens in new tab).

3.3 Infrastructure and Data Storage

  • Firebase (Google): We use Firebase for user authentication, cloud data storage, and analytics. Firebase collects device identifiers, usage data, and crash reports. You can learn more about Google’s privacy practices within Firebase here (opens in new tab).

3.4 Advertising and Attribution

  • Meta (Facebook) SDK: We integrate the Meta SDK for advertising attribution. This SDK may collect device identifiers, app events, and attribution data to measure campaign effectiveness on Meta platforms. You can access Meta’s privacy policy here (opens in new tab).
  • TikTok SDK: We integrate the TikTok SDK for advertising attribution. This SDK may collect device identifiers, app events, and attribution data to measure campaign effectiveness on TikTok. You can access TikTok’s privacy policy here (opens in new tab).

In accordance with Apple’s App Tracking Transparency (ATT) framework, the App will request your permission before tracking your activity across other companies’ apps and websites for advertising purposes. You can change your tracking preferences at any time in your device’s Settings under Privacy & Security > Tracking. If you decline tracking, we will not share your device identifier with advertising platforms for attribution purposes, though we may still use Apple’s SKAdNetwork for privacy-preserving campaign measurement.

4. Data Sharing and Disclosure

We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes. Health and wellness data collected through the App—including check-in data, emotional state, stress levels, and session interactions—is used solely for delivering and improving the App’s personalized wellness services and is not used for advertising, marketing, or data mining purposes.

We may disclose your information in the following circumstances:

  • Service Providers: With the third-party providers described in Section 3, under applicable data processing agreements where required by Applicable Law, solely to provide and improve the App’s functionality.
  • Legal Requirements: When required by law, regulation, legal process, or governmental request.
  • Safety: When we believe disclosure is necessary to protect the rights, safety, or property of Voises, our users, or the public.
  • Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will provide notice of such transfer in accordance with Applicable Law.
  • De-identified and Aggregated Data: To the extent permitted under Applicable Law, we may share de-identified, aggregated data that cannot reasonably be used to identify you for analytics, research, and service improvement purposes.
  • With Your Consent: When you have given us explicit consent to share your information for a specific purpose.

5. Data Retention

We retain your personal information for as long as necessary to satisfy the purposes of collection, or as otherwise required by Applicable Law.

Where we retain data following account termination by Voises (e.g., for fraud, abuse, safety, or legal hold), we will retain only the data necessary for those purposes and for the minimum duration required.

6. Data Security

We implement commercially reasonable technical, physical, and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit, access controls, and periodic security reviews. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Breach Notification: In the event of a security breach that results in unauthorized access to, disclosure of, or loss of your personal information, we will notify affected users and the relevant authorities as required by Applicable Law.

7. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: You may request a copy of the personal information we hold about you.
  • Correction: You may request that we correct inaccurate or incomplete personal information.
  • Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
  • Data Portability: You may request a copy of your data in a structured, commonly used, machine-readable format.
  • Withdrawal of Consent: Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.
  • Opt-Out of Tracking: You may limit ad tracking through your device settings (e.g., “Limit Ad Tracking” on iOS or “Opt Out of Ads Personalization”).
  • Opt-Out of Promotional Communications: You may opt out of marketing emails by following the unsubscribe link in any promotional message.
  • Automated Decision-Making: You may have the right to be informed of and submit observations regarding automated decision-making.
  • Lodge a Complaint: You also have a right to lodge a complaint with a competent data protection authority, in particular in the region where you normally reside, where we are based or where an alleged infringement of data protection law has taken place.

To exercise any of these rights, please contact us at support@montra.com. We will respond to your request within the timeframe required by Applicable Law. A parent or legal guardian may exercise these rights on behalf of a minor user, subject to reasonable identity verification. Additional jurisdiction-specific rights are described in Sections 10 through 12.

8. Children’s Privacy

Voises is not intended for users under 16, and we do not knowingly collect personal information from users under 16. If we learn that a user under 16 has used the App or provided personal information, we may suspend or terminate the account and delete associated information, subject to Applicable Law.

If you are a minor where you live but are at least 16, you are responsible for obtaining any required permission from a parent or legal guardian before using the App. We encourage parents and guardians to monitor their children’s use of online services and to contact us at support@montra.com if they believe a person under 16 has provided us with personal information.

9. International Data Transfers

Voises is based in Toronto, Ontario, Canada. Your information may be transferred to and processed in Canada, the United States, or other countries where our third-party service providers operate. These countries may have data protection laws that differ from your jurisdiction. When transferred outside of your jurisdiction of residence, your personal information may be subject to lawful requests by foreign law enforcement and other authorities, and may be subject to local laws that differ from those in your jurisdiction.

Where we transfer personal data outside of your jurisdiction of residence, we ensure that appropriate safeguards are in place as required by applicable data protection laws.

10. Additional Disclosures for Users in the EEA, UK, and Switzerland (GDPR)

If you are located in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, the General Data Protection Regulation (GDPR) and applicable local implementing legislation provide you with additional rights and protections. This section supplements the rest of this Privacy Policy.

10.1 Data Controller

Montra Interactive Inc. is the data controller responsible for your personal data.

Montra Interactive Inc.
200 Bay Street, North Tower, Suite 1200
Toronto, ON M5J 2J2, Canada
Email: support@montra.com

10.2 Lawful Bases for Processing

We process your personal data on the following lawful bases. To provide clarity, we map each specific processing purpose to its corresponding legal basis:

Consent (Article 6(1)(a)):

  • Collection and processing of your check-in data, emotional state, stress levels, and wellness goals for generating personalized AI content.
  • Retention of sensitive wellness data in your Personalization Memory.
  • Advertising attribution and analytics tracking via Meta and TikTok SDKs in jurisdictions where local tracking rules (such as the ePrivacy Directive) require consent for non-essential cookies or similar technologies. You may withdraw tracking consent through the controls currently made available, which may include device-level settings (e.g., “Limit Ad Tracking” on iOS or “Opt Out of Ads Personalization”) or by contacting us at support@montra.com.
  • Promotional and marketing communications (opt-in required, withdrawal available at any time).

Performance of a Contract (Article 6(1)(b)):

  • Account creation, authentication, and management.
  • Subscription management, Credit allocation, and payment processing.
  • Delivery of the App’s core personalized audio guidance service functionality.
  • Service-related notifications and account communications.

Legitimate Interests (Article 6(1)(f)):

  • App security monitoring, fraud detection, and abuse prevention.
  • Aggregated and de-identified analytics for service improvement (where consent is not required by local tracking rules).
  • Maintaining service performance, debugging, and infrastructure monitoring.

We have conducted balancing tests for each legitimate interest to ensure they do not override your fundamental rights and freedoms.

Legal Obligation (Article 6(1)(c)):

  • Compliance with tax, accounting, and financial regulatory requirements.
  • Responding to lawful government and regulatory requests.
  • Data breach notification obligations.

10.3 Processing of Special Category Data

Certain information you provide—such as data relating to your emotional state, stress levels, and mental wellbeing—may be considered health-related data or special category data under Article 9 of the GDPR. We process this data on the basis of your explicit consent (Article 9(2)(a)), which you provide before you first submit sensitive wellness information through the App’s check-in and input features (see Section 12 for details). The corresponding Article 6 basis for this processing is consent (Article 6(1)(a)) for personalization and session generation purposes, and performance of a contract (Article 6(1)(b)) to the extent that processing is necessary to deliver the core service you have requested.

You may withdraw your consent to the processing of special category data at any time by deleting your account or contacting us at support@montra.com. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal but may render it impossible for us to provide the App’s personalized services, as this data is essential to generating relevant content.

10.4 Your Rights Under the GDPR

Under the GDPR, you have the following rights:

  • Right of Access (Article 15): Obtain confirmation of whether we process your data and request a copy.
  • Right to Rectification (Article 16): Request correction of inaccurate or incomplete data.
  • Right to Erasure (Article 17): Request deletion of your data in certain circumstances.
  • Right to Restriction of Processing (Article 18): Request that we restrict processing in certain circumstances.
  • Right to Data Portability (Article 20): Receive your data in a structured, commonly used, machine-readable format.
  • Right to Object (Article 21): Object to processing based on legitimate interests. We will cease processing unless we demonstrate compelling legitimate grounds that override your interests.
  • Right Regarding Automated Decision-Making (Article 22): Not be subject to a decision based solely on automated processing that produces legal effects or similarly significant effects. The App uses AI to generate wellness content but does not make legal, medical, financial, or similarly significant automated decisions about you.
  • Right to Withdraw Consent: Withdraw consent at any time without affecting prior lawful processing.
  • Right to Lodge a Complaint: Lodge a complaint with a supervisory authority in the EEA member state of your habitual residence, place of work, or place of alleged infringement. For UK residents, the relevant authority is the Information Commissioner’s Office (ICO).

To exercise these rights, contact us at support@montra.com. We will respond within one (1) month, extendable by up to two additional months for complex or numerous requests, with notice provided within the initial month.

10.5 Data Retention Under GDPR

We retain your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy. See Section 5 for our detailed retention schedule. When your personal data is no longer necessary, we will securely delete or anonymize it.

10.6 International Transfers from the EEA/UK

As described in Section 9, your personal data may be transferred to Canada and the United States. For transfers from the EEA or UK, we rely on Standard Contractual Clauses and, where applicable, the European Commission’s adequacy decision for Canada. We ensure that any onward transfers by our third-party service providers also incorporate appropriate safeguards.

11. Additional Disclosures for California Residents

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”), provides you with additional rights:

We do not sell your personal information. We configure our Meta and TikTok SDKs for install attribution and campaign measurement and do not use them for cross-context behavioral advertising. Based on our current implementation and configuration, we do not knowingly disclose personal information to third parties for cross-context behavioral advertising through these SDKs. If our practices change, we will update this Privacy Policy and obtain any required consent before applying the change.

Sensitive Personal Information: We collect information about your emotional state and wellness goals, which may constitute sensitive personal information under the CCPA. We use this information only as necessary to provide the App’s personalized services as described in this Privacy Policy and our Terms of Service. We do not use sensitive personal information for purposes beyond what is necessary to provide the services you have requested.

Your rights under the CCPA include:

  • Right to Know: The categories and specific pieces of personal information we collect, the purposes for collection, and the categories of third parties to whom we disclose it.
  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: Request correction of inaccurate personal information.
  • Right to Limit Use of Sensitive PI: Request that we limit our use of sensitive personal information to what is necessary to provide the services.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise your CCPA rights, please contact us at support@montra.com. We will verify your identity before fulfilling your request.

12. Sensitive Information Disclaimer

The information you share through the App—including daily check-ins, text inputs, ratings, and session interactions involving emotional state, stress levels, and wellness goals—may be considered sensitive personal information under certain privacy laws.

In jurisdictions that require explicit consent for the collection and processing of sensitive personal information we obtain your consent before you first submit sensitive wellness information through the App’s check-in and input features.

You may withdraw your consent at any time by deleting your account or contacting support@montra.com. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal but may result in our inability to provide the App’s personalized services.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy within the App as required by Applicable Law. The “Effective Date” at the top of this policy indicates when it was last revised. Your continued use of the App after any changes constitutes your acceptance of the revised policy. If you do not agree to the revised policy, you must stop using the App and may request account deletion.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Montra Interactive Inc.
200 Bay Street, North Tower, Suite 1200
Toronto, ON M5J 2J2, Canada
Email: support@montra.com

For privacy-related inquiries, we aim to respond within 30 days, or within one month for GDPR-related requests.